Mixed Methods

Methodological challenges in audience research
Over the past years, social media platforms and messaging apps have become an integral part of people’s daily lives, including when it …
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The remote self-confrontation interview method: Gaining insights into users’ perceptions of digital media content from a distance
For researchers interested in studying users’ perceptions and immediate reactions to digital media content—even from a distance—this …
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Young adults’ information needs, use, and understanding in the context of Instagram: A multi-method study
The use of information has changed in recent years—particularly among young adults, for whom social media are now the most important …
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Social media use of the police in crisis situations: A mixed-method study on communication practices of the German police
Social media have become essential for crisis communication. While past research has focused on their role in corporate communication, …
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Using messaging apps in audience research: An approach to study everyday information and news use practices
Messaging apps such as WhatsApp or Facebook Messenger are an essential part of people’s communication practices, but have thus far …
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Nebenbei, mobil und ohne Ziel? Eine Mehrmethodenstudie zu Nachrichtennutzung und -verständnis von jungen Erwachsenen
Particularly among young adults, the use and consumption of news and information has changed in the past years. The reliance on …
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(A)synchronous communication about TV series on social media: A multi-method investigation of Reddit discussions
Audiences’ TV series entertainment experiences are increasingly shaped not only by the events on the ‘first screen’ but also by …
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How young adults use and perceive news in modern information environments—and how we can investigate it.
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Dynamik im Blick: Die qualitative Beobachtung mit Post-Exposure-Walkthrough als Verfahren für die Rekonstruktion individueller Navigations- und Selektionshandlungen auf sozialen Netzwerkseiten (SNS)
Die Untersuchung der Nutzung hochgradig personalisierter und sich dynamisch wandelnder Online-Anwendungen – allen voran soziale …
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Getting tagged, getting involved with news? A mixed-methods investigation of the effects and motives of news-related tagging activities on social network sites
Coming across news on social network sites (SNS) largely depends on news-related activities in one’s network. Although there are many …
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